Demand for pharmaceuticals is rising throughout China, but multinational companies face a daunting task if they are to capture this new potential. The market’s magnitude and complexity are the main challenges.

Multinationals will be able to extend their footprint in China only if they broaden their product range, reach deeper into the big cities while exploring new territory, and build larger sales forces in the face of intense competition for talent.

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McKinseyquarterly.com