Dec. 24 (Bloomberg) -- Colleen Cheng and Angel Chen, Chinese marketing executives in their 30s, should be the ideal customers for U.S. and European drugmakers. So far, they are a tough sell.

Glued to their cell phones at an expensive Beijing restaurant, the working moms would fit in at any cafe in New York or London with their fluent English and stylish clothing. They spend hundreds of dollars monthly on herbs, acupuncture and supplements. What they don't buy are Western pharmaceuticals, like Johnson & Johnson's cold medicine Sudafed and Sanofi- Aventis SA's sleeping pill Ambien.

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